Pillar · Acquisition

Your future customers are looking for you.
Are you where they look?

SEO, SEA, Social Ads · and now LLMO for AI engines.

We activate the right levers, in the right order, with the right budgets.

Let's talk about your project Start with an audit

The problem

Being invisible online is expensive

97% of online experiences start with a search. If you don't show up in those moments, your competitors do it in your place.

But visibility is no longer decided on Google alone. Search engines are evolving. Users no longer just look for links. They expect answers. And those answers are increasingly generated by AI.

That's where LLMO (Large Language Model Optimization) comes in: optimizing your presence to appear in AI-generated answers. It's the SEO of tomorrow. And it's being built now.

What it costs not to act

  • Competitors outranking you on Google
  • Ad budget poorly used
  • No presence in AI answers
  • Unqualified or unconverted traffic

Acquisition levers

Not all levers are equal

And above all, they aren't activated at the same time.

SEO & LLMO · Lasting visibility

We work on the fundamentals of organic search: technical, content and authority. With an approach designed for AI engines too.

Goal: be visible over the long term, in searches as well as in answers.

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SEA · Google Ads

A fast lever to generate qualified traffic. As long as it is properly structured and managed.

Goal: capture existing demand without wasting budget.

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Social Ads · Social media advertising

Meta, LinkedIn, TikTok... Here, everything rests on the alignment between targeting, message and journey.

Goal: create demand and turn attention into conversion.

Learn more →

Our method

How we structure your acquisition

01

Audit of what exists

Understand what works (or doesn't)

02

Acquisition strategy

Define the right levers and the order to activate them

03

Setup

Rollout of priority actions

04

Continuous optimization

Adjustments based on performance

05

Reporting

Clear reading of results

Our position

What we don't promise

We don't promise:

  • a first page on Google in 2 weeks
  • immediate results on every lever
  • "magic" growth

No serious provider does that.

What we promise:

  • a clear method
  • total transparency
  • decisions based on real data

Next step

Need to structure your acquisition?

Take 30 minutes.
We'll analyze your situation, with no sales pitch and no commitment.
If it makes sense, we move forward. If not, you leave with a clearer picture.

FAQ

Frequently asked questions

Should you do SEO, SEA or both?
It depends on your timing. SEA captures demand immediately. SEO builds over the long term. The two are often complementary, as long as you don't activate them at random.
What is LLMO and should you care?
LLMO means showing up in AI-generated answers. Users already expect answers, not just links. Paying attention to it now means not being invisible tomorrow.
How long before you see results in digital acquisition?
It depends on the lever. SEA can work quickly. SEO takes several months. The real problem isn't time. It's the lack of structure at the start.