Expertise · Acquisition

On social networks, nobody is looking to buy.
And yet, that's where everything starts.

Meta, LinkedIn, TikTok...

Here, we don't capture intent. We create attention.

And without strong creative, no campaign holds up.

Let's talk about your project

Who it's for

Why most Social Ads fail

Because they're designed like Google Ads. They push straight to purchase.

But social networks are a space of attention, not intent. You first need to capture, then convince, then convert.

Each phase requires:

  • a different message
  • a different format
  • a different audience

This service is for you if:

  • Your target is active on Meta, LinkedIn or TikTok
  • You already have campaigns that no longer perform
  • You're launching an offer or a brand
  • You need to generate attention before selling
  • You're in B2B and your persona is on LinkedIn

Where we step in, concretely

Meta, LinkedIn, TikTok... Each platform has its own codes, uses and formats.

Meta Ads (Facebook & Instagram)

Awareness, consideration, conversion. The most complete lever for working the entire funnel. As long as targeting, message and creative are aligned.

LinkedIn Ads

The B2B channel par excellence. Precise targeting (job title, industry, company). Ideal for generating qualified leads.

TikTok Ads

A creative lever above all. Here, content drives performance. Formats must be native, not ad-like.

Creative strategy

The starting point for everything else. Before running ads, you need to know what to show.

We test, adjust, and build on what works.

On social networks, performance doesn't come from budget. It comes from the message.

Modularity

Our support formats

One-shot campaign

Launch of a campaign over a defined period (product, offer, event).
We build everything: message, creative angles, campaign structure and delivery.
The goal is to capture attention quickly and test what works.

Monthly management

Ongoing campaign management with performance optimization over time.
We analyze, test, adjust: audiences, messages, formats.
A monthly report tracks performance and guides decisions.

Our position

What we don't promise

We don't promise:

  • immediate sales with no learning phase
  • des campagnes qui “tournent toutes seules”
  • performance without creative work

Social Ads require testing. And above all, material.

What we promise

  • a creative strategy designed to capture attention
  • campaigns aligned with your conversion funnel
  • continuous testing to improve performance
  • a clear view of what works (and why)

Our method

How we build your campaigns

01 · Brief

Understand your offer, your target and your positioning.
Identify what can capture attention.

02 · Strategy

Define the angles, messages and campaign structure.
Align objective, audience and creative.

03 · Creation

Adapt and structure your content for each platform.
Work on hooks, formats and variations.

04 · Launch

Campaigns go live with precise framing.
First signals analyzed quickly.

05 · Optimization

Tests, adjustments, iterations.
We keep what works and improve the rest.

Need your Social Ads campaigns to perform?

Take 30 minutes.
We'll analyze your situation, with no sales pitch and no commitment.
If it makes sense, we move forward. If not, you leave with a clearer picture.

📅 Book a call Free · 30 min
📊 Order an audit Delivered within 7 days
💶 Estimate my budget Indicative · Non-binding

FAQ

Frequently asked questions

Do you need to create new visuals for Social Ads?›
Almost always. Creatives wear out fast. Without renewal, performance drops quickly. You need to regularly test new formats and messages.
What's the minimum budget for Social Ads?›
There's no universal minimum. The budget depends on your market, your target and your goals. What matters is having enough data to learn and optimize. Below a certain threshold, it's better to focus on a single platform.
Is LinkedIn Ads profitable?›
In B2B with a high average order value: often yes. For low-margin B2C: rarely. We'll tell you plainly whether this lever makes sense in your case.

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