Expertise · Optimization

You can't improve what you don't measure.
But you still have to measure the right things.

Installing Google Analytics 4 isn't enough. Without a clear setup, the data is wrong… or unusable.

We set up tracking that is reliable, readable and actionable. So you can make decisions based on facts.

Let's talk about your project
Start with an audit

Who it's for

Data is worthless… if you can't act on it

A poorly configured tool gives an illusion of control. Numbers, charts… but no real answers.

  • poorly tracked conversions
  • skewed traffic
  • campaigns impossible to analyze
  • décisions prises “au ressenti”

Result: you move forward… without knowing what really works.

This service is for you if:

  • You have Google Analytics 4 but you don't really use it
  • You don't know what your marketing actions bring in
  • You want to steer with reliable data
  • You need a clear dashboard
  • You're currently making decisions without real visibility

Where we step in, concretely

Good tracking isn't about "seeing traffic". It's about understanding what generates business.

GA4 setup

Complete installation and configuration: conversion events, audiences, exclusions, GDPR. Goal: measure what truly matters · not just collect data.

Looker Studio dashboards

Clear, readable dashboards, available at any time. You track your KPIs without spending hours in the tools.

Monthly reporting

An interpreted report, not a raw export. We explain what works, what's blocking you, and what to do next.

Integrations

Connection with your tools: Google Ads, Search Console, Meta, CRM… Goal: a global view, not scattered data.

Without a good reading of the data, there are no good decisions.

Modularity

Our support formats

A clear framework, adaptable to your level of data maturity.

Foundations · Setup

Complete GA4 setup + conversions + dashboard.
To start on reliable foundations.

Structuring · Reporting

Setup + monthly commented reporting.
To understand and track your performance.

Consolidation · Data-driven management

In-depth analysis + cross-channel recommendations (SEO, acquisition, conversion).
To steer your decisions with precision.

Our position

What we don't promise

We don't promise:

  • complex dashboards nobody understands
  • tons of useless data
  • automated reports with no analysis
  • decisions based on misleading indicators

What we promise

  • reliable data
  • useful indicators
  • a clear reading of your performance
  • decisions based on facts

Our method

How we structure your data management

01

Audit

Understand your current setup
02

Setup

Set up clean tracking
03

Dashboards

Build simple reading tools
04

Analysis

Interpret the data
05

Decisions

Turn data into action

Need a clear view of your performance?

Take 30 minutes.
We'll analyze your situation, with no sales pitch and no commitment.
If it makes sense, we move forward. If not, you leave with a clearer picture.

📅 Book a call Free · 30 min
📊 Order an audit Delivered within 7 days
💶 Estimate my budget Indicative · Non-binding

FAQ

Frequently asked questions

Is Google Analytics 4 GDPR compliant?›
Yes, provided it's configured correctly. Consent, anonymization, data management: everything must be framed.
Can you work on an existing Analytics account?›
Yes. We often start with an audit of the current setup, then fix what needs fixing before structuring the tracking.
What's the difference between installing GA4 and configuring it properly?›
Installing GA4 lets you collect data. Configuring it lets you understand and decide. Without configuration, the data is useless.

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