Expertise · Acquisition

Google Ads can be profitable from day one.
Or burn through your budget just as fast.

Search, Shopping, Display, Performance Max...

The difference doesn't come from the campaigns.

It comes from the way they are managed.

Let's talk about your project

Who it's for

The problem isn't Google Ads. It's how it's managed.

A poorly structured account:

  • serves too broadly
  • attracts the wrong intent
  • spends without return

A well-managed account:

  • targets precisely
  • learns
  • improves over time

Google Ads n’est pas un levier “à activer”. C’est un levier à piloter.

This service is for you if:

  • You want to generate leads quickly
  • Your offer meets a clear search intent
  • You already run campaigns with no visibility on profitability
  • You're launching an offer and want to test quickly

Google Ads is effective...
provided you have something to sell, to the right target.

Where we step in, concretely

Each lever is used to meet a specific goal.

Google Search

Ads on search intent. The most direct lever to capture existing demand. Well structured, it generates qualified leads quickly.

Google Shopping

Product ads for e-commerce. Based on your catalog and product data. Good structuring brings more visibility and profitability.

Display & YouTube

Awareness, retargeting, amplification. Lets you reach your audiences earlier and stay present. Particularly effective to support your other levers.

Performance Max

Automated multi-channel campaigns. Lets you tap the whole Google ecosystem. Very effective when properly framed and fed.

Campaigns don't create performance. Management does.

Modularity

Our support formats

A clear framework, depending on your situation.

Foundations · Account audit

In-depth analysis of an existing account with prioritized recommendations.
To understand what isn't working.

Structuring · Initial setup

Campaign creation, tracking setup (GA4, conversions, audiences), first optimizations.
To start on clean foundations.

Consolidation · Monthly management

Ongoing management, ad A/B tests, bid and audience adjustments, commented monthly reporting.
To improve profitability over time.

Our position

What we don't promise

We don't promise:

  • cheap leads with no qualification
  • results with no test phase
  • un compte “automatique” qui tourne seul

Google Ads needs management. Otherwise, it's just a budget going out the door.

What we promise

  • a clear, controlled account structure
  • management based on real data
  • continuous optimizations, not one-off ones
  • a clear view of profitability (not just traffic)

Our method

How we work

01

Audit / Setup

Account structuring
02

Tracking

Setting up the conversions that matter
03

Launch

Campaign activation
04

Optimization

Tests, adjustments, trade-offs
05

Reporting

Clear reading of performance

Need to know if Google Ads is profitable for you?

Take 30 minutes.
We'll analyze your situation, with no sales pitch and no commitment.
If it makes sense, we move forward. If not, you leave with a clearer picture.

📅 Book a call Free · 30 min
📊 Order an audit Delivered within 7 days
💶 Estimate my budget Indicative · Non-binding

FAQ

Frequently asked questions

What is the minimum budget for Google Ads?›
There is no universal minimum. The budget depends on your market and your target acquisition cost. We generally recommend a minimum monthly media budget of €500 to €1,500 for optimization to make sense.
Is management included in the ad budget?›
No. Our management is separate from the media budget · which is invested directly in Google. It's a matter of transparency: you know exactly where your money goes.
Can you launch Google Ads with no commitment?›
Yes. Management is monthly, with no long commitment. You can stop if it doesn't work. But in practice, a well-structured, well-managed account improves over time.

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