The questions we get asked often.
The answers we don't sell you.

No. Everything is done in-house, by us. You talk directly to the person working on your project.

No. We systematically challenge decisions. Our role is to prevent mistakes, not to carry them out.

To stay involved. Every project takes time, thought and follow-up. We'd rather do less, but do it well.

No. We can step in at different levels. What matters most is adapting the format to your situation, not forcing you into a rigid framework.

It depends on your current situation and your goals. An audit to understand, full support to structure, monthly follow-up to progress. And if you're unsure, we'll help you make the right choice.

Yes, and that's often how collaborations begin. The goal isn't to do everything at once, but to build something consistent over time.

Yes, but it's adapted to the service. Some actions take time to produce results. For example, SEO support can't be meaningful over a single month. So a minimum term is set depending on the lever.

Yes. You can entrust us with only SEO, Ads, content or technical work. Our support is modular. But we'll always tell you if a single lever limits your results.

Yes, but not the same way for every project. Some companies hand us the entire execution. Others already have in-house resources and mainly need steering. The framework is adapted to your organization.

Because a quote without context ends up either underestimated or overestimated. A 30-minute conversation lets us propose exactly what you need, and nothing more.

There is no universal minimum. The budget depends on your market and your target acquisition cost. We generally recommend a minimum monthly media budget of €500 to €1,500 for optimization to make sense.

No. Our management is separate from the media budget · which is invested directly in Google. It's a matter of transparency: you know exactly where your money goes.

There is no universal minimum. The budget depends on your market, your target and your goals. What matters is having enough data to learn and optimize.

7 business days from receipt of the necessary access. Enough time to analyze properly, not to generate an automated PDF. Urgent audits (48h) are possible on quote.

It depends on the audit. For an SEO audit: Google Search Console and Analytics. For a technical audit: read-only access. For a global audit: some data may be public.

No. The audit is designed to be actionable immediately, in-house or with another provider.

Yes. You can add several audits to your cart and combine them to fit your needs.

A marketing audit analyzes your current situation. A marketing strategy defines the actions to put in place. One is for understanding, the other for deciding.

Before investing significantly in marketing. Website, advertising, content: everything becomes more effective once the direction is set.

Between 2 and 6 weeks depending on the level chosen and the complexity of the market. We don't deliver a strategy in 48 hours: that's a sign of sloppy work.

Strategy defines a complete direction. Consulting lets you challenge, adjust or validate decisions already underway.

Yes, systematically whenever requested. Consulting often involves access to sensitive information, which is normal and properly framed.

Between 2 and 6 weeks depending on the level chosen and the complexity of the market. We don't deliver a strategy in 48 hours: that's a sign of sloppy work.

Yes. The strategy is designed to be understood and used in-house, with or without support.

Yes. Continuing without a strategy often costs more than stopping to structure things. The strategy is precisely what restores consistency and prioritizes what has real impact.

Strategy defines a complete direction. Consulting lets you challenge, adjust or validate decisions already underway. One builds. The other refines and keeps things moving.

Yes, systematically whenever requested. Consulting often involves access to sensitive information, which is normal and properly framed.

Yes. Most of our consulting engagements start with a first one-off intervention, then evolve into ongoing support if it makes sense.

3 to 6 months for the first significant movement. 6 to 12 months for stabilized results. Any faster promise is a red flag.

It's optimization to appear in the answers of generative AI. It involves structuring information, building brand authority and being present on the sources these AIs use.

Not always. Depending on your current site, you can already gain by optimizing what exists. But in the long run, content remains a key lever for progress.

There is no universal minimum. The budget depends on your market and your target acquisition cost. We generally recommend a minimum monthly media budget of €500 to €1,500 for optimization to make sense.

No. Our management is separate from the media budget · which is invested directly in Google. It's a matter of transparency: you know exactly where your money goes.

Yes. Management is monthly, with no long commitment. You can stop if it doesn't work. But in practice, a well-structured, well-managed account improves over time.

Almost always. Creatives wear out fast. Without renewal, performance drops quickly. You need to regularly test new formats and messages.

There's no universal minimum. The budget depends on your market, your target and your goals. What matters is having enough data to learn and optimize. Below a certain threshold, it's better to focus on a single platform.

In B2B with a high average order value: often yes. For low-margin B2C: rarely. We'll tell you plainly whether this lever makes sense in your case.

Because a quote without context ends up either underestimated or overestimated. A 30-minute conversation lets us propose exactly what you need, and nothing more.

Ideally you. You know your business. We can support you, structure or optimize... But the substance should remain yours.

Offered as an option through our maintenance plan. You can also stay with your current hosting. We advise you based on your situation.

An audit analyzes and identifies problems. UX optimization goes further: it fixes them. With an audit, you leave with recommendations. With UX optimization, those recommendations are implemented and tested. One is for understanding. The other is for concretely improving results.

Not always. A/B tests are useful when there's enough traffic to get reliable results. Otherwise, we favor direct optimizations based on existing data.

It depends on the optimizations involved. Some actions (speed, clarity, structure) have an immediate impact. Others take several weeks of analysis and adjustment. The goal isn't to go fast. It's to improve performance for the long term.

It's not only a technical problem. An unqualified list, unexpected or too-frequent emails... and your messages end up ignored or blocked. To avoid that: a clean list (opt-in), a reliable technical setup, useful and expected content. Email marketing isn't about sending. It's about being expected.

It depends on your situation: Brevo for getting started and tight budgets, Klaviyo for advanced e-commerce, Mailchimp for standard cases. We choose based on your needs, not our habits.

No. It's prohibited (GDPR) and counterproductive. An unqualified list destroys your deliverability and your performance.

3 distinct, well-argued creative directions. We don't offer 20 pointless options. Only what truly holds up.

Unlimited within the chosen directions. If we have to start over because the brief was wrong: we redo it at no cost. If it's a change of direction midway: we discuss it.

Yes, always. AI/SVG vector files, high-resolution PNGs, and brand guidelines as a PDF. You own the result.

Ideally 1 or 2 at most. Being average on 5 platforms is worse than being good on 1 or 2. We help you choose the ones that make sense for your target.

Between 8 and 20 per month depending on the context. Quality beats volume, always.

Community management works on organic. Social Ads work on paid. One builds presence. The other accelerates visibility.

We systematically test all updates beforehand. If a problem still occurs in production, we immediately restore from backup and fix it. Included in the subscription.

Not by default, but available as an option. We can support or advise you depending on your situation.

Yes. Monthly with no minimum term. You can leave whenever you want · but we have clients who've been with us for several years, which is a good sign.

Full SEO builds your visibility. Continuous optimization improves what already exists. SEO builds. Optimization improves.

Maintenance secures the site. Continuous optimization improves its performance. One avoids problems. The other creates results.

No. Most gains come from targeted improvements. A rebuild is a solution… not an obligation.

Yes, provided it's configured correctly. Consent, anonymization, data management: everything must be framed.

Yes. That's exactly the purpose of this page: stepping in where needed, without weighing the project down.

We'll tell you plainly. If a targeted intervention isn't enough, we'll point you to a more comprehensive approach.

Yes. A targeted intervention can unblock a situation, then fold into broader support.

Yes. We often start with an audit of the current setup, then fix what needs fixing before structuring the tracking.

Installing GA4 lets you collect data. Configuring it lets you understand and decide. Without configuration, the data is useless.

On a well-prioritized workflow, ROI shows within the first weeks: time saved, errors avoided, accessible data. On more ambitious projects (business AI, internal platform), expect 2 to 4 months to recoup the investment.

No. We favor documented solutions that anyone logical can take over. If you have a tech team, great: we align with them.

Both. Used well, it speeds up specific tasks (framed writing, classification, qualification). Used badly, it produces empty content and frustration. We'll tell you clearly where it belongs in your business · and where it doesn't.

Zapier, Make, n8n, Airtable, custom scripts (Python/Node), AI agents (OpenAI, Anthropic, Ollama). The choice depends on your stack, your budget and your need for sovereignty over your data.

Yes, and it's often the right angle of attack. A first workflow that frees up 5 hours a week beats an ideal platform that never ships.

It depends on your timing. SEA captures demand immediately. SEO builds over the long term. The two are often complementary, as long as you don't activate them at random.

LLMO means showing up in AI-generated answers. Users already expect answers, not just links. Paying attention to it now means not being invisible tomorrow.

3 to 6 months for the first significant movement. 6 to 12 months for stabilized results. Any faster promise is a red flag.

Yes. Management is monthly, with no long commitment. You can stop if it doesn't work. But in practice, a well-structured, well-managed account improves over time.

In B2B with a high average order value: often yes. For low-margin B2C: rarely. We'll tell you plainly whether this lever makes sense in your case.

Not necessarily. Sometimes a few adjustments are enough to unblock the situation. Other times, the structure of the site itself is what's holding everything back.

Yes. It's often the most profitable channel… as long as it's well structured. Without a strategy, it's just noise.

An audit analyzes and identifies problems. UX optimization goes further: it fixes those problems. With an audit, you leave with recommendations. With UX, those recommendations are implemented and tested.

Not always. A/B tests are useful when there's enough traffic to get reliable results. Otherwise, we favor direct optimizations based on existing data.

Ideally you. You know your business. We can support you, structure or optimize... But the substance should remain yours.

Visual identity is what you show (logo, colors, visuals). Brand image is what your audience perceives. One creates. The other interprets.

Ideally 1 or 2 at most. Being average on 5 platforms is worse than being good on 1 or 2. We help you choose the ones that make sense for your target.

3 distinct, well-argued creative directions. We don't offer 20 pointless options. Only what truly holds up.

Maintenance keeps the site from breaking. Optimization helps it improve. One secures. The other improves.

We systematically test all updates beforehand. If a problem still occurs in production, we immediately restore from backup and fix it. Included in the subscription.

Yes. Monthly with no minimum term. You can leave whenever you want · but we have clients who've been with us for several years, which is a good sign.

Because you can't improve what you don't measure. Data helps you understand what works… and what's holding you back.

Yes, provided it's configured correctly. Consent, anonymization, data management: everything must be framed.