Expertise · Visibility

A clear visual identity.
Otherwise, you're forgotten.

A logo alone isn't enough. Without visual consistency, your brand becomes hard to recognize... and even harder to remember.

On ne crée pas “un joli logo”. On construit une base visuelle exploitable, sur tous vos supports.

A weak visual identity instantly undermines your credibility

Today, your prospects compare in a matter of seconds. A sloppy visual, a dated logo, inconsistent materials... And the conclusion is immediate.

Not about your skills. About how serious you are.

A visual identity isn't a detail. It's what drives the first impression.

This service is for you if:

  • You're launching a brand and want solid foundations
  • Your logo no longer represents you
  • Your materials lack visual consistency
  • You want to move your image upmarket

A visual identity isn't limited to a logo.

It's a complete system, designed to be used everywhere.

Logo & variations

Main logo, variants, icon, favicon. All the formats needed to fit your materials.

A usable identity, not an isolated file.

Palette & typography

Colors, typographic hierarchy, usage rules. What keeps your visuals consistent everywhere.

Brand guidelines

A complete reference document. Usage rules, don'ts, proportions, variations.

What guarantees consistency over time.

Communication materials

Business cards, sales documents, digital visuals... Your identity applied to your daily work.

Our support formats

A clear framework, adaptable to your needs.

Foundations

Main logo + essential variants (monochrome, favicon).
To get started fast on a clean base.

Structure

Foundations + full brand guidelines + main adaptations.
To build real consistency.

Consolidation

Structure + complete communication materials + social media templates.
To roll out your image across all your channels.

What we don't promise

We don't promise:

  • un logo “joli” mais inutile
  • an identity based on your personal tastes
  • visuals that are inconsistent across channels
  • branding with no strategic thinking

What we promise

  • a clear, usable identity
  • visual consistency across all your materials
  • a solid foundation for your communication
  • a more professional perception from the very first contact

How we build your visual identity

01

Brief

Understand your positioning, your target and your challenges
02

Exploration

Define consistent visual directions
03

Creation

Design an identity that stands the test of time
04

Validation

Refine and adjust
05

Delivery

Files, guidelines and usable assets

Need to structure your visual identity?

Take 30 minutes.
We'll analyze your situation, with no sales pitch and no commitment.
If it makes sense, we move forward. If not, you leave with a clearer picture.

📅 Book a call Free · 30 min
📊 Order an audit Delivered within 7 days
💶 Estimate my budget Indicative · Non-binding

Frequently asked questions

How many logo proposals are presented?›
3 distinct, well-argued creative directions. We don't offer 20 pointless options. Only what truly holds up.
How many rounds of revisions are included?›
Unlimited within the chosen directions. If we have to start over because the brief was wrong: we redo it at no cost. If it's a change of direction midway: we discuss it.
Do you provide all the necessary files?›
Yes, always. AI/SVG vector files, high-resolution PNGs, and brand guidelines as a PDF. You own the result.