Rapidox
B2B stainless steel store redesigned, accelerated and connected to Google Shopping
Complete takeover of a B2B stainless steel store: reliable checkout, TTFB divided by ~30, SEO and brand image, and 648 products automated on Google Shopping.
Background
Rapidox (RAPIDOX SAS) distributes stainless steel in B2B and B2C (tubes, bars, fittings, angles, railings, 304L / 316L stainless exhaust parts), with stock in Île-de-France, custom cutting and 24-72h delivery. Its WooCommerce store worked on paper but was held back by an accumulation of blockers: product display bugs, a checkout that lost sales, high load times, non-compliant emails and invoices, neglected SEO, no reliable e-commerce tracking and a Google Shopping presence that was nonexistent or in error.
Goals
Turn this site into a fast, credible, measurable and sales-driving store: fix the checkout, speed up loading, restore the brand image everywhere (site, emails, invoices), restore e-commerce tracking and automate the Google Shopping presence.
- Fix the checkout
- Speed up loading
- Restore the brand image everywhere
- Restore tracking and automate Google Shopping
What we did
A complete service delivered from A to Z, from design to Google Shopping.
- Catalog redesigned into 5 families and product page with red price incl. VAT
- Blocking bugs fixed: price per variant, attributes, titles; reliable signup and login
- Rebranded transactional emails and invoice compliant with French regulations
- LiteSpeed cache with daily warm-up: TTFB from ~2.6-4 s to ~0.1 s
- SEO tags reworked, Yoast cleaned up, sitemap submitted, alt text on all product images
- GA4 e-commerce tracking restored and cookie consent fixed
- Automated Merchant Center feed: 648 references, daily sync
- Anti-conflict safeguard for SumUp / PayPal on payments
See the full details
Complete service delivered from A to Z. Design / UX: redesign of the catalog section (5 families, 3 + 2 layout, consistent visuals including 2 AI-generated), store displayed by family, product page (red price incl. VAT, readable variant selectors), restyled My account page, repaired footer. E-commerce: fix of blocking bugs (price per variant, attributes, titles), reliable signup / login, rebranded transactional emails, invoice compliant with French regulations. Performance: DNS migration to the host (edge cache, mail kept at Gandi), LiteSpeed cache + daily warm-up, TTFB down from ~2.6-4 s to ~0.1 s, optimized images (a homepage section from ~10 MB to ~2.2 MB), secured deliverability (Gandi MX, SPF, DKIM). SEO: rework of tags (titles, meta, H1), Yoast cleaned up, sitemap submitted, alt text on all product images. Tracking: GA4 e-commerce tracking restored, consent banner fixed (GDPR), dedicated WooCommerce tracking plugin. Google Shopping: automated feed to Merchant Center (648 references via Content API, daily sync, self-cleaning), Merchant disapprovals resolved. Payments: anti-conflict safeguard for SumUp / PayPal.
Results
TTFB divided by ~30 (from ~2.6-4 s to ~0.1 s) on the main pages. 648 products automatically published on Google Shopping, updated every night. GA4 sales tracking restored (no buyer was previously reported). Reliable checkout (login, signup, payments fixed). A faster, more credible and better-ranked store, with a consistent brand image from the site to emails and invoices.
Why it really works
Because we delivered a complete turnkey store service from A to Z: technical, UX, e-commerce, performance, SEO, tracking, Google Shopping, payment reliability, emailing and invoicing. Not a patch job: an end-to-end takeover that makes the store fast, measurable and sales-driving.
- A turnkey service from A to Z
- Technical, UX, e-commerce, performance, SEO, tracking
- Google Shopping, payment reliability, emailing and invoicing
- Not a patch job: an end-to-end takeover
Let's talk about your ideas
Take 30 minutes. We analyze your situation, no sales pitch, no commitment. If it makes sense, we move forward. If not, you leave with a clearer vision.