Artena Végétal
A complete e-commerce build from scratch
Complete creation of a made-in-France e-commerce brand: custom WooCommerce store, composition configurator, in-depth SEO (84 articles + 45 landing pages) and managed acquisition.
Background
A French manufacturer with a unique hybrid product: a living plant wall that also absorbs noise (recycled PET felt, patented irrigation, up to about 3 weeks of autonomy, modular compositions of 3 to 9 pieces). We had to build the entire e-commerce presence around this premium, eco-designed positioning, while addressing both the general public (B2C) and professionals (B2B: offices, restaurants, hospitality, practices).
Goals
Design and develop, from scratch, a complete made-in-France e-commerce brand: identity, custom theme, store architecture, SEO content and acquisition management, to sell in both B2C and B2B.
- A premium, eco-designed identity
- A custom theme and store
- An SEO foundation and in-depth content
- Managed acquisition in B2C and B2B
What we did
An e-commerce store built from scratch around a unique product, from identity all the way to acquisition.
- WooCommerce site built from scratch with a custom child theme
- Store with tabs and dynamic filters on product variants
- Configurator for modular compositions (3 to 9 pieces) and custom mega menu
- B2B professional area with journey and quote request
- Site in 6 languages (FR, EN, DE, ES, IT, NL), LiteSpeed and Cloudflare
- In-depth SEO: cleaned-up indexation, 84-article blog, 45 landing pages
- In-house plugins: wishlist, mini-cart, Chronopost / Colissimo, transactional emails
- Acquisition: Google Ads / Shopping, Merchant Center, GA4, Meta, Brevo newsletter
See the full details
WooCommerce e-commerce site built from scratch with a custom child theme (flacio-child). Custom store with tabs and dynamic filters built on product variants (Panels, Acoustic walls, Boards, Facades, Plants), dynamically generated cards, custom mega menu and a configurator for modular compositions (3 to 9 pieces). Several in-house plugins (mu-plugins): product terminology normalization, mini-cart fix, wishlist, Chronopost / Colissimo integration, customized transactional emails. Dedicated B2B professional area (journey + quote request). Finish selectors, enriched product pages, FAQ, care guide. Multilingual site in 6 languages (FR / EN / DE / ES / IT / NL), LiteSpeed + Cloudflare performance. SEO: indexation cleanup (noindex + 301 redirects, crawl fixes), silos and editorial line (84-article blog + 45-landing-page architecture). Automation: Brevo newsletter, pop-up and welcome coupon. Acquisition: Google Ads / Shopping with an automated Google Merchant Center feed, GA4, catalog connected to Meta.
Results
A complete e-commerce brand created from scratch, ready to sell in B2C and B2B, with an in-depth SEO foundation (84 articles + 45 landing pages) and managed paid acquisition (Google Ads / Shopping, Merchant Center, Meta).
Why it really works
Because everything was custom-designed around a unique product: from the custom store (variants, configurator, mega menu) to the in-house plugins, all the way to in-depth SEO and acquisition. A creation from A to Z, not a theme filled in hastily.
- Custom-designed around a unique product
- From the custom store to the in-house plugins
- In-depth SEO and managed acquisition
- A creation from A to Z, not a theme filled in hastily
Let's talk about your ideas
Take 30 minutes. We analyze your situation, no sales pitch, no commitment. If it makes sense, we move forward. If not, you leave with a clearer vision.