Le Chemin des Merveilles
Showcase website for children's workshops
A warm, responsive showcase website for early learning workshops for children: custom design, more than 4,000 visuals, local SEO and lead capture.
Background
Le Chemin des Merveilles (Mélanie Ansquer) offers early learning workshops, birthday parties and activities for children and families, in Abbeville and the Somme. We needed a modern, soft and reassuring showcase, true to the brand's world, that presents the offers clearly and generates contacts.
Goals
A warm, high-performing, 100% responsive showcase website built for conversion: presenting the offers (workshops, birthdays, activities), generating leads through a free guide, showcasing a rich visual library, and optimized for local SEO.
- Present the offers clearly
- Generate leads with a free guide
- Showcase a rich visual library
- Optimize local SEO
What we did
A custom, warm, conversion-focused website built on WordPress and Elementor.
- Custom design, warm and family-friendly art direction
- Conversion-focused site structure: “Who is it for?”, “My offers at a glance”, “Memories that last”
- Lead generation funnel with the free guide “3 Serenity Rituals”
- Media library of more than 4,000 organized visuals
- Local SEO for Abbeville and the Somme with Yoast
- OVH hosting on PHP 8.2, firewall and protected login
- GDPR compliance and reliable emailing for forms
See the full details
Custom design and build on WordPress + Elementor, warm and family-friendly art direction, 100% responsive. Conversion-focused site structure (“Who is it for?”, “My offers at a glance”, “Memories that last”). Lead generation funnel with the free guide “3 Serenity Rituals for your child”. Media library with more than 4,000 organized visuals. Local SEO (Abbeville / Somme) with Yoast. High-performance hosting (OVH, PHP 8.2), secured site (firewall + protected login), GDPR compliance (cookie banner) and reliable emailing (SMTP) for forms.
Results
A complete showcase website with a polished, consistent identity, more than 4,000 visuals integrated and organized, a smooth mobile experience, a modern and secure technical foundation (PHP 8.2), optimized for local search, with a working lead capture system.
Why it really works
Because we translated the brand's warm, family-friendly world into a soft, reassuring showcase, while making it fast, secure and effective at capturing local contacts. A custom build true to the identity, not a generic theme.
- The brand's warm world translated into a soft showcase
- Fast, secure and effective at capturing contacts
- A custom build true to the identity
- Not a generic theme
Let's talk about your ideas
Take 30 minutes. We analyze your situation, no sales pitch, no commitment. If it makes sense, we move forward. If not, you leave with a clearer vision.