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Shopify to WooCommerce migration & redesign
Migration of a Shopify e-commerce store to WooCommerce with no SEO loss, a complete UX redesign, an SEO audit and content program, and a restart of acquisition.
Background
A pioneering brand of autonomous, connected indoor gardens (planters with a reservoir + LED, pre-seeded seed capsules), historically on Shopify. The store had to be taken over and migrated to WooCommerce while preserving SEO, then the experience modernized and visibility relaunched.
Goals
Migrate a Shopify e-commerce store to WooCommerce with no SEO loss (catalog, visuals and URL structure preserved), then redesign the UX, structure the SEO and restart acquisition.
- Migrate with no SEO loss
- Redesign the shopping experience
- Structure the SEO
- Restart acquisition
What we did
A seamless migration, then a redesign of the experience, the SEO and acquisition.
- Shopify to WooCommerce migration: catalog, visuals and URL structure preserved
- In-house extensions: maintenance module and a fix for Colissimo bulk label printing
- Multi-level mega menu, quick view, add to cart from the grid, wishlist, customer reviews
- Multilingual site FR / EN / IT
- Full SEO audit: three blockers removed (crawl, index bloat, brand over-optimization)
- Structured content program: about 350 articles in 18 clusters
- Acquisition: Google Ads / Shopping, GA4, Google Tag Manager, Search Console
See the full details
Shopify to WooCommerce migration: catalog taken over (Nano, Lilo, Modulo, Kids ranges, capsules and gift sets, Helyo lamps), along with visuals and structure, with no SEO loss. In-house extensions (mu-plugins): dedicated maintenance module (freeze of critical commerce plugins + maintenance cron, controlled updates) and a fix for Colissimo bulk label printing. UX: multi-level mega menu (Indoor gardens, Harvest capsules, Gift ideas, Accessories), product carousels, quick view, add to cart from the grid, wishlist, sorting, promo badges and strikethrough prices, customer reviews, Instagram feed. Multilingual site FR / EN / IT. SEO: full audit (removal of 3 blockers: crawl, index bloat, brand over-optimization) and structured content program (a project of about 350 articles across 18 clusters). Acquisition: Google Ads / Shopping and full analytics tracking (GA4 + Google Tag Manager + Search Console).
Results
A Shopify store migrated to WooCommerce seamlessly and with no SEO loss, with a modernized experience, an SEO audit and content program, and managed paid acquisition.
Why it really works
Because a successful migration goes unnoticed: catalog, visuals and URLs carried over to preserve SEO, then a UX redesign and an SEO foundation to relaunch visibility. Custom work (in-house extensions) on a controlled foundation.
- A successful migration goes unnoticed
- Catalog, visuals and URLs carried over to preserve SEO
- A UX redesign and an SEO foundation to relaunch visibility
- Custom work on a controlled foundation
Let's talk about your ideas
Take 30 minutes. We analyze your situation, no sales pitch, no commitment. If it makes sense, we move forward. If not, you leave with a clearer vision.