StrongCBD
Brand redesign, UX and international CBD growth
A complete redesign of a CBD shop: new visual identity, reworked product page and checkout, automated loyalty and a store deployed in 14 languages, on an entirely rebuilt technical foundation.
Background
An online shop selling legal CBD (flowers, oils, hash, gummies, accessories) already in operation, built on an existing WordPress/WooCommerce/Elementor setup weighed down by years of successive additions: a dated visual identity, a messy product page, no loyalty program, no presence outside France, and an unstable technical stack (a market-leading translation plugin once made the home page unreachable for over a minute, taking the site down). All of it to be rebuilt without interrupting sales.
Goals
Start again from a strong, consistent brand identity, completely rework the buying experience (product page, cart, customer account), set up automated loyalty to bring customers back, open the shop to international markets in the languages where StrongCBD actually sells, and strengthen on-page SEO, all on a stabilized and lasting technical base.
- A strong, consistent brand identity
- A reworked buying experience
- Automated loyalty
- Opening up to international markets
What we did
A deep rebuild: identity, buying experience, loyalty and technology.
- New identity: logo, hemp leaf mascot crest, green and yellow universe
- Product page redesigned over 30+ iterations: attribute radar, sticky gallery, sticky buy bar
- Customer area, cart and checkout redesigned
- Loyalty: points and cashback, automatic vouchers, referral, birthday bonus
- Transactional emails and abandoned cart recovery rebranded
- In-house plugins: loyalty, product page and multilingual
- Shop deployed in 14 languages with hreflang and structured data
- Performance: scripts, CSS, CLS and mobile loading
See the full details
Visual identity: new logo (hemp leaf mascot crest), green/yellow graphic universe carried across banners, category tiles and product ranges. UX: complete redesign of the product page over 30+ iterations (Description/Technical sheet/FAQ/Delivery tabs, a radar attribute chart customizable per product, sticky image gallery, weight selection via swatches, sticky buy bar on mobile and desktop, free delivery progress bar, upsell pop-up on add to cart), redesign of the customer area (dashboard, branded split-screen login page) and of the cart/checkout; an 8-step guided product creation wizard for the StrongCBD team. Loyalty & marketing automation: points and cashback program (€1 spent = 1 point, configurable rate), automatically generated vouchers, commission-based referral program, automated birthday bonus, transactional and abandoned cart recovery emails fully rebranded. Custom development: several in-house plugins written specifically for the site: a loyalty plugin, a product page redesign plugin, and an in-house multilingual plugin developed to replace a market solution that had become unstable; 40+ custom-generated, cut-out icons to replace the emojis in the catalog. On-page & international SEO: shop deployed in 14 languages chosen based on actual revenue by country (not a theoretical list), correct hreflang and canonical URL on every language, Schema.org structured data (product page, FAQ), translated titles and meta descriptions. Performance: reworked script and CSS loading, fixed CLS and mobile load time.
Results
PageSpeed score up from 57 to 79 on mobile and from 65 to 88 on desktop (mobile first paint from 8.7 s to 2.9 s, LCP from 9.6 s to 4.5 s, layout shifts brought down to 0). Shop available in 14 languages (versus 1 at the start), translated pages served in about 0.2 s. Critical translation plugin outage resolved with an in-house solution, with no interruption since. Loyalty program up and running with automated cashback and referral; nearly 9,400 points blocked by an inherited technical fault were released to 96 customers during the overhaul.
Why it really works
Because we didn't dress up an off-the-shelf theme: we rebuilt the identity, buying experience, loyalty and technology from the ground up, even writing our own plugins (multilingual, loyalty, product page) when the market WordPress ecosystem was no longer enough or put the site at risk.
- Identity, buying, loyalty and technology rebuilt from the ground up
- Not an off-the-shelf theme dressed up
- In-house plugins when the market was no longer enough
- No interruption since the in-house multilingual solution
Let's talk about your ideas
Take 30 minutes. We analyze your situation, no sales pitch, no commitment. If it makes sense, we move forward. If not, you leave with a clearer vision.