Coach Lechner
Coaching website, training programme shop and appointment booking
Custom website for a personal trainer in Angers: training programmes sold online, payment by card, Apple Pay, Google Pay and Klarna, free discovery session and SEO.
Background
Timothée Lechner is a personal trainer in Angers. A former soldier and vice-champion of France in Strongman, he coaches athletes of all levels. He wanted an energetic website that tells his story, sells his training programmes online and brings in appointments, with a free discovery session. The client had no written content to provide apart from his photos: copy, structure, shop, SEO and performance were all designed by Thortank.
Goals
Create a website that matches his world (dark, red, powerful), designed mobile first, that presents his background, sells his training programmes online with simple payment and generates appointment requests, while ranking well on Google and loading fast.
- A high-energy, dark and red universe
- Sell programmes online
- Generate appointments
- Rank well on Google
What we did
A custom website built around the coach's real photos, his programme shop and appointment booking.
- Custom dark and red theme, designed mobile first, with real photos
- Catalogue of training programmes, custom cart and checkout
- Payment by card, Apple Pay, Google Pay and Klarna
- Anti-spam contact form, each request sent by email
- Button to his Calendly calendar in French
- Embedded Instagram feed and sponsors banner with promo codes
- Rewritten Google titles, automatic product descriptions, private pages excluded from Google
- Unused fonts and plugins removed, static file caching, images in WebP
See the full details
Design: custom dark and red WordPress theme, designed mobile first, with the coach's real photos. Shop: catalogue of training programmes, custom cart and checkout, payment by card, Apple Pay, Google Pay and Klarna (Stripe). Appointments: anti-spam contact form that sends each request by email, and a button to his Calendly calendar in French. Social and partners: embedded Instagram feed, sponsors banner with promo codes. SEO: rewritten Google titles, automatic product descriptions, private pages excluded from Google. Performance: unused fonts and plugins removed, static file caching, 299 images converted to WebP (logo from 535 KB to 80 KB, shield logo from 1.4 MB to 217 KB).
Results
A complete, live website that sells the coach's programmes and generates appointments: a shop with four payment methods, an anti-spam form, Calendly booking, Instagram feed and sponsors. On performance, 299 images were converted to WebP, with a logo reduced from 535 KB to 80 KB and a shield logo from 1.4 MB to 217 KB.
Why it really works
Because a coach lives on credibility and availability. Here everything starts from his real photos and his background, the shop lets visitors buy a programme in a few clicks with the payment methods customers actually use, and an appointment is always one button away. All of it is custom built, lighter and faster than a theme full of plugins.
- A site built from his real photos and his background
- Buying a programme in a few clicks
- An appointment one button away
- A light, fast, well-ranked base
Let's talk about your ideas
Take 30 minutes. We analyze your situation, no sales pitch, no commitment. If it makes sense, we move forward. If not, you leave with a clearer vision.